THREE MOBILE

GLOW CAMPAIGN

Three Mobile set out to launch their interactive activation - Glow, across Glasgow, Reading, and Manchester.

Glitzy performers engaged with passers-by in spontaneous moments of play, encouraging people to join in, take part in games, and win instant prizes. A brass band delivered an energetic soundtrack that stopped people in their tracks, while a circus performer added spectacle and surprise.

Fronting the activity was influencer and comedian Henry Rowley, whose humour and charisma made him the ideal host. He kept the crowds entertained, seamlessly tied performances back to the brand, and extended the campaign’s reach across social media.

The campaign succeeded in drawing audiences in, building excitement, and delivering Three Mobile’s message in a way that felt fresh, playful, and shareable.

We provided 6 performers, 2 performer managers who managed the team on the day, a walkabout brass band and a circus juggling host.