ITV: THE PARTY

bCREATOR awards

Roll up, roll up! For the 2026 bCreator Awards, ITV brought MINCO on board to turn London's art deco Troxy into a fully fledged circus. Our activation, "The Party", welcomed guests with a drinks reception, then brought them back after dinner and the awards ceremony for a two hour fun-filled after party.

We took the concept from 3D renders to the live night. A ringmaster guided guests from space to space while circus performers worked the room. An interactive card game rewarded guests with treats like a candy floss cocktail. By the end of the night, everyone was wiggling and laughing on the dance floor.

For the bCreator Awards we provided 12 performers, including our Ringmaster, split into two casts of six who were staggered through the night. We also handled all the branding and graphic design, creating bespoke assets to match the show: interactive lanyards, playing cards for the drinks game, posters, drinks toppers and custom signage. Behind the scenes, our Event Manager, Producer and build team were on site all day, managing suppliers, talent, the venue, the bar team and the client from load-in to derig.

"We're so happy with how it went and I'm so glad that we brought Minco on-board to produce it. We got amazing compliments from our stakeholders who also absolutely loved it."
- Zoe, Operations Lead, Brand Experiences, ITV

Ringmaster
Several colorful cocktails with decorations and tags labeled "The Party" on a bar counter, with a lit marquee sign in the background that says "THEAT".
A woman performing a hula hoop routine at a lively indoor event, with warm, colorful lighting and an audience in the background.
A hand holding a ticket with the text 'The Party' at a lively event with warm lighting and bokeh background.
A woman performing a handstand on a checkered dance floor, with her legs extended upward and her head near the ground. There are other people in fancy attire in the background, in a dimly lit room with a red and warm lighting ambiance.
A woman with curly hair smiling, wearing a vintage-style jacket with gold embellishments, a colorful scarf, and makeup with decorative dots near her eye, standing in a dimly lit environment with bright orange lights and people in the background.
A person holding a lit champagne glass with a party tag that reads 'The Party' in front of a brightly lit sign spelling 'HELP' at a celebration event.