ECOVER PRODUCT LAUNCH EVENT

THE CAPSULE CONFESSIONAL

Ecover unveiled The Capsule Confessional in London to celebrate the launch of their new eco-friendly laundry capsules — and we were proud to play a key role in bringing the pop-up experience to life.

Working closely with Ecover, we supported the development of a bespoke script that highlighted the unique features of the new capsules — including their upcycled rose ingredient and the ability to work effectively on a cold wash. The tone balanced sustainability with style, ensuring the story was both informative and entertaining.

The perfomer acted as host and guide, drawing audiences into the playful “confessional” concept and encouraging them to engage with the installation. Through humour, interaction, and storytelling, the performance turned product information into an experience people wanted to share.

By focusing on a single performer, we kept the event intimate and personable, aligning with Ecover’s values of simplicity, sustainability, and connection. The script ensured consistency across all activations, while the performer’s delivery kept the energy fresh and spontaneous.