ASHBY

recfest 2026

knebworth

We produced Ashby's activation at RecFest 2026, bringing the brand's clean, confident identity to life on the festival field. The concept took a seaside cabana aesthetic, navy and white stripes, bunting, and deckchairs, turning it into a branded lounge where HR and recruiting professionals could relax, network, and learn what an ATS should be.

A large sandcastle sculpture at the entrance stopped foot traffic instantly, becoming one of the most photographed spots at the event and later reworked into a skyline design. Inside, a shaded lounge with upholstered seating, greenery, and a merch counter gave the space a relaxed, residential feel rather than a typical trade show booth.

The team ran the stand all weekend, greeting delegates, demoing the product, and keeping energy high in branded caps and tees. The result balanced brand consistency with festival spirit, with the lounge busy from open to close and the sculpture driving strong organic social sharing.

Sandcastle of a castle with towers and an arched entrance displayed outside a booth labeled 'Ashby' at an outdoor event.
Three people laughing and talking at an outdoor event or festival with booths and sandcastles in the background.
Four women smiling and talking; one woman is showing something on her laptop, wearing a purple cap and white shirt; the background is a busy indoor event.
Sand sculpture of Ashby Castle with detailed towers, walls, and gate, displayed outdoors at a festival or event under a blue sky, with tents and people in the background.
Three smiling people, two men and one woman, posing at an event with a sign that reads "Ashby What an ATS World" in the background. The woman is holding a tote bag with a blue "A" logo.
Two women sitting on deck chairs at an outdoor festival or event, smiling at the camera, with tents and people in the background.
A woman with sunglasses smiling and holding out her hand through a small round window in a blue and white booth with signage that says 'Ashby' and 'Ring for a treat' at an outdoor event.